Duplicates

Find and merge duplicate records to keep your data clean.

View duplicate candidates

Open any record's detail page. The Duplicates panel lists records that may be duplicates, scored by similarity. Higher scores indicate stronger matches.

Browse duplicate groups

Navigate to the duplicates view for an entity type to see all detected groups at once. Each group clusters records that likely refer to the same real-world entity.

Merge duplicates

  1. Select a duplicate group.
  2. Click Merge.
  3. For each field, choose which record's value to keep.
  4. The primary record survives with the chosen values. The duplicate is soft-deleted.
Merged records go to the recycle bin and can be restored if needed.

Merging is immediate. Double-check your field selections before confirming — especially for fields like email or phone where picking the wrong value could disrupt integrations.