Your day doesn't happen at a desk
You're at a showing at 10am, a closing at 2pm, and an open house at 4pm. Somewhere in between you're fielding calls from a buyer who just got outbid and a seller who wants to know why there haven't been more showings. The last thing you need is a CRM that requires you to sit down, log in, and fill out twelve fields before you can move on.
Most "real estate CRMs" were built for brokerages with hundreds of agents. They have lead routing engines, drip campaign builders, IDX integrations, and transaction management suites. They cost a fortune. And for a solo agent or small team, about 90% of that is noise.
You don't need a lead routing engine when you are the lead router.
What actually matters
Real estate is a relationships business. You need to know who you talked to, what they're looking for, and when to follow up. That's it. A contact record with a timeline. A pipeline view so you can see where every deal stands. Custom fields so you can track listing prices, property types, closing dates — the stuff that's specific to how you work.
Vigdis gives you exactly that. Set up your deal stages to match your actual sales process — whether that's "Initial Contact, Showing, Offer, Under Contract, Closed" or something entirely different. Add the fields that matter to your business. Skip the ones that don't.
No ecosystem, no lock-in
Here's the thing about the big real estate CRMs: they want to be your entire business platform. Your website, your email marketing, your transaction management, your lead gen. That sounds great until you realize you're paying for a mediocre version of five different tools, all tied together so tightly that leaving any one of them means leaving all of them.
We think your CRM should be your CRM. It should track your contacts and your deals, do it well, and get out of your way. Use whatever you want for email marketing. Use whatever you want for transaction management. Your CRM doesn't need to do everything — it needs to do its job.
Built for how you actually work
Add a new lead from your phone while you're sitting in your car after a showing. Check your pipeline before your Monday morning planning session. Pull up a contact record before a follow-up call to remember exactly what they told you about their timeline. That's the kind of CRM that makes you better at your job — not the kind that makes you better at data entry.