The quick version
Pipedrive and Vigdis are closer in spirit than most CRM matchups. Both are built for small teams. Both focus on pipeline management. Both try not to be Salesforce. The difference: Pipedrive's been at it since 2010 and has a mature feature set with a sales-first philosophy. Vigdis is newer, simpler, and cheaper.
If you're a sales team that lives in your pipeline and needs email sequences, call tracking, and lead scoring, Pipedrive's excellent at that. If you want a fast, lightweight CRM for managing contacts and deals without the sales-tooling overhead, Vigdis is worth a look.
Pricing
Pipedrive rebranded their plans in late 2025. Here's the current lineup:
| Pipedrive Lite | Pipedrive Growth | Pipedrive Premium | Pipedrive Ultimate | Vigdis | |
|---|---|---|---|---|---|
| Monthly (annual billing) | $14/seat | ~$29/seat | $49/seat | $79/seat | Free (early access) |
| Monthly billing | $24/seat | ~$44/seat | ~$64/seat | $99/seat | Free (early access) |
No free plan from Pipedrive — just a 14-day trial. Most small teams land on Growth or Premium, which puts you at $29–$49 per seat per month. For a team of five on Growth, that's roughly $145/month.
Vigdis is free during early access. Paid plans will be simple per-seat pricing — no tier complexity, no add-on upsells.
Pipedrive also sells add-ons: LeadBooster ($32.50/mo), Campaigns ($16/mo per company), Smart Docs ($32.50/mo), and more. These stack up. A team that wants lead generation and email campaigns can easily double their base CRM cost.
Features
Contacts and companies
Both handle contacts, companies, and custom fields well. Pipedrive has a solid data model with people, organizations, and flexible linking between them. Activity history, notes, and file attachments are all there. Vigdis offers contacts, companies, custom fields, saved views, and duplicate detection. Both do the basics well. Pipedrive has more depth in contact-level activity tracking.
Deals and pipeline
This is Pipedrive's home turf. They basically invented the visual sales pipeline CRM. Multiple pipelines, drag-and-drop kanban, rotting deal indicators, weighted values, and activity-based selling methodology baked into the product. Vigdis has a clean kanban board with deal tracking and pipeline stats. It handles the fundamentals, but Pipedrive's pipeline features are deeper — deal rotting, expected close dates, probability weighting. If pipeline management is your life, Pipedrive is hard to beat.
Email and communication
Pipedrive includes two-way email sync, email templates, email tracking (opens and clicks), and email sequences on higher tiers. Their Smart Email BCC feature and shared inbox are solid for sales teams. Vigdis has an inbox and notifications with @mentions. We're building toward richer email features, but we're not there yet. If email sequences and tracking are critical to your workflow, Pipedrive has a real advantage today.
Automation
Pipedrive offers workflow automation on Growth and above — trigger-action workflows for things like moving deals, sending emails, and creating activities. More advanced automation (webhooks, Slack notifications) comes on Premium. Vigdis doesn't have workflow automation yet. It's on our roadmap, but being honest: Pipedrive's automation is genuinely useful and saves time.
Reporting
Pipedrive has customizable dashboards, revenue forecasting, deal reports, and activity reports. You can track conversion rates between stages, see average deal age, and build team performance leaderboards. The reporting gets deeper on Premium and Ultimate tiers. Vigdis has built-in stats and analytics. Enough to track your pipeline health and team activity, but not as configurable as Pipedrive's reporting suite.
Integrations
Pipedrive has 400+ integrations in their marketplace, plus Zapier support. Native integrations with Google Workspace, Microsoft 365, Slack, and most popular business tools. Vigdis has an API. We're building integrations, but we don't have a marketplace yet. Pipedrive wins on integrations — it's not close.
Where Pipedrive wins
- Pipeline depth. Pipedrive was built around the pipeline concept, and it shows. Rotting deals, activity-based selling, weighted forecasting — they've refined this for 15 years.
- Email features. Two-way sync, tracking, templates, and sequences. If outbound email is your primary sales channel, Pipedrive's email tools are strong.
- Automation. Workflow automation that actually saves time without requiring a consultant to set up.
- Integrations. 400+ native integrations. Connects to the tools your team already uses.
- Maturity. Polished product with years of iteration. Mobile apps are solid. The UX is well-thought-out.
Where Vigdis wins
- Price. Free during early access, and planned pricing will be well under Pipedrive's per-seat cost. No add-on upsells that double your bill.
- Speed and simplicity. Vigdis is fast. Keyboard shortcuts for everything. Less chrome, less clutter, faster navigation.
- No feature gating. Custom fields, saved views, and all core features available on every plan. With Pipedrive, key features like email sequences and automation are locked behind higher tiers.
- Broader scope. Vigdis isn't only a sales tool — it handles contacts, companies, deals, tasks, orders, and general relationship management. Pipedrive is laser-focused on sales pipelines, which is great if that's all you need, but limiting if it's not.
- Transparency. One plan, one price per seat. No add-on menu. No "contact our sales team for Enterprise pricing."
The bottom line
Pick Pipedrive if you're a sales-driven team that needs deep pipeline management, email sequences, and workflow automation. Pipedrive is excellent at what it does, the pricing is reasonable for the value, and the product is well-built.
Pick Vigdis if you want a simpler, faster CRM that doesn't limit itself to sales workflows. You want to manage relationships, track deals, and stay organized without paying for sales-specific tooling you don't use. Or if Pipedrive's add-on pricing has you doing math you'd rather not do.
Pipedrive is a genuinely good CRM. We recommend it often. If someone tells us they need email sequences, call logging, and a visual pipeline with activity-based selling — we'll point them to Pipedrive without hesitation.
We're building something different. Simpler, broader, and cheaper. A CRM for teams that don't think of themselves as a "sales org" but still need to keep track of people and deals. If that's you, come try Vigdis.