The quick version
Monday.com started as a work management platform and added CRM functionality as a separate product. It's colorful, visual, and familiar if you already use Monday for project management. Vigdis is a purpose-built CRM designed from scratch for contact and deal management.
If your team already lives in Monday.com and wants CRM features alongside your existing boards, Monday CRM makes sense. If you want a dedicated CRM that's built to do one thing well, Vigdis is the more focused choice.
Pricing
Monday CRM pricing (as of early 2026):
| Monday Basic | Monday Standard | Monday Pro | Monday Enterprise | Vigdis | |
|---|---|---|---|---|---|
| Price (annual) | $12/seat/mo | $17/seat/mo | $24/seat/mo | Custom | Free (early access) |
| Minimum seats | 3 | 3 | 3 | 3 | 1 |
A few things to know about Monday's pricing. The minimum is 3 seats, and seat counts go up in multiples of 5 after that. If you have 4 people, you buy 5 seats. If you have 6 people, you buy 10. That gap math adds up.
A team of 6 on Standard: you'd pay for 10 seats at $17/seat = $170/month. For the 6 people actually using it, that's effectively $28/seat.
Monday CRM also doesn't have a free plan. They offer a free plan for their Work Management product, but CRM is paid-only with a 14-day trial.
Vigdis is free during early access, with simple per-seat pricing coming. No minimum seat counts, no rounding up to the next tier of 5.
Features
Contacts and companies
Monday CRM handles contacts and accounts with customizable columns — their spreadsheet-like board system lets you add text, numbers, dropdowns, dates, and more. It's flexible in a "build your own database" kind of way. Vigdis has purpose-built contact and company management with custom fields, saved views, and duplicate detection. Monday's approach is more flexible (you can model almost anything with their board system), but it also means your "CRM" is really a customized spreadsheet board. Vigdis feels more like a CRM out of the box.
Deals and pipeline
Monday has a visual pipeline view with deal stages, deal values, and forecasting. You can switch between kanban, table, chart, and timeline views. The pipeline is solid and benefits from Monday's strong visual design language. Vigdis has kanban-style deal tracking with pipeline stats. Both handle basic pipeline management well. Monday's multiple view options (timeline, chart, table) give you more ways to look at your deals. Vigdis is more focused — kanban is the primary view, and it's fast.
Customization
This is Monday's bread and butter. Their board-and-column system lets you build almost any workflow. Custom automations, formula columns, mirror columns for cross-board linking, and dashboards that pull from multiple boards. Vigdis has custom fields and configurable entities. Less flexible than Monday's board system, but more structured — your CRM data has proper schema rather than living in a generic board format.
Email and communication
Monday CRM includes email sync and tracking on Standard and above, plus basic email templates. It's functional but not as deep as dedicated sales tools. Vigdis has an inbox and notifications with @mentions. Both offer basic communication features. Neither is going to replace your email platform.
Automation
Monday has a strong automation engine: "When [trigger], then [action]" recipes that are easy to set up. Move items, send notifications, create items, change statuses — all without code. Available on Standard and above with varying monthly action limits. Vigdis doesn't have automation yet. Monday's automation is one of their better features — it's intuitive and powerful enough for most small team needs.
Reporting
Monday's dashboards are visual and customizable. You can create widgets that pull data from multiple boards — numbers, charts, timelines, workload views. It looks good and gives you a solid overview. Vigdis has built-in stats and analytics. Functional, but Monday's dashboard builder is more flexible and visually polished.
Integrations
Monday has 200+ integrations in their marketplace, including Gmail, Outlook, Slack, Zoom, HubSpot, Salesforce, and Zapier. Solid coverage for most business tools. Vigdis has an API and is building integrations. Monday has a clear advantage here.
Where Monday CRM wins
- Visual design. Monday is one of the best-looking work management tools on the market. The UI is colorful, polished, and genuinely pleasant to use.
- Flexibility. The board-and-column system can model almost anything. If your CRM needs are non-standard, Monday adapts.
- Work management integration. If your team already uses Monday for project management, having CRM in the same platform eliminates context-switching.
- Automation. Easy-to-build automation recipes that actually work. The "when/then" builder is one of the best no-code automation UIs around.
- Multiple views. Kanban, table, timeline, chart, calendar — see your data however you want.
Where Vigdis wins
- Purpose-built CRM. Vigdis is a CRM first. It's not a project management tool with CRM features bolted on. Contact management, deal tracking, and relationship management are core, not add-ons.
- Data model. Your contacts, companies, and deals live in proper CRM entities with typed fields, relationships, and validation. In Monday, everything is a board item with columns — flexible, but less structured. When your data matters, structure matters.
- Price transparency. No minimum seat counts, no rounding up to multiples of 5. If you have 4 people, you pay for 4 people.
- Speed. Vigdis is built for keyboard-driven workflows. Navigate, search, and update records fast. Monday's UI is beautiful but heavier.
- CRM-specific features. Duplicate detection, order tracking, and deal pipeline stats are built-in. In Monday, you'd need to build or configure these yourself.
- Simpler setup. Monday's flexibility is a double-edged sword — you have to build your CRM by creating boards, columns, and automations. Vigdis works out of the box.
The bottom line
Pick Monday CRM if your team already uses Monday.com and you want CRM functionality in the same place. Or if you need the flexibility to build custom workflows and don't mind configuring your CRM from scratch. Monday's visual design and automation are genuinely excellent.
Pick Vigdis if you want a proper CRM that works immediately without configuration. You prefer structured data over flexible boards. You don't want to pay for 10 seats when you have 6 people. And you'd rather have a focused tool that does CRM well than a flexible tool you customize into a CRM.
Monday is great work management software that can be a CRM. Vigdis is a CRM. Sometimes the dedicated tool is the right call.