Vigdis vs HubSpot for Small Teams

The quick version

HubSpot is a massive, full-suite marketing and sales platform used by tens of thousands of companies. It's got a free tier, a huge ecosystem, and more features than most teams will ever touch. Vigdis is a new, focused CRM built for small teams who want something fast, simple, and cheap — without the upsell treadmill.

If you need marketing automation, a mature integrations marketplace, and don't mind navigating a sprawling product, HubSpot's a solid choice. If you want a clean CRM that does contacts, deals, and tasks without the bloat, that's us.

Pricing

This is where it gets interesting — and complicated. HubSpot's pricing is famously hard to pin down because it changes depending on which "Hubs" you buy, how many contacts you have, and which features you actually need.

Here's the rough breakdown for HubSpot Sales Hub as of early 2026:

The free HubSpot CRM is genuinely useful — we'll give them that. But the jump from Starter to Professional is steep: you go from $15/seat to $890/month base price, plus $50 for each additional seat, plus a $1,500 mandatory onboarding fee. For a team of five on Professional, you're looking at roughly $1,000/month.

Vigdis is free during early access. When we launch paid plans, we're keeping it simple: one per-seat price, no contact limits, no onboarding fees, no "marketing contacts" math.

Features

Contacts and companies

Both products let you manage contacts and companies with custom fields. HubSpot has a more mature data model with associations, activities timeline, and property history. Their contact records show every interaction — emails, calls, meetings, page views — in a single timeline. Vigdis gives you contacts, companies, custom fields, saved views, and duplicate detection — the stuff you actually use day-to-day. HubSpot's data model is deeper. Ours is faster to set up and navigate.

Deals and pipeline

Both offer kanban-style deal pipelines. HubSpot supports multiple pipelines with deal stages, weighted forecasting, and quote generation. Their pipeline tools are built for structured sales teams with defined processes — sales playbooks, task queues, and meeting scheduling are all baked in. Vigdis has a clean kanban board, deal tracking, and pipeline stats. We don't do quotes or forecasting yet. For basic pipeline management, both work. For sales-heavy teams with complex forecasting needs, HubSpot has more.

Customization

HubSpot lets you customize a lot — custom objects, calculated fields, record types, and workflows. But the best customization features are locked behind Professional and Enterprise tiers. Vigdis offers custom fields, saved views, and flexible entity configuration. Less powerful, but you get it all on every plan.

Reporting and analytics

HubSpot's reporting is excellent, especially at higher tiers. Custom report builder, attribution reporting, revenue analytics. Vigdis has built-in stats and analytics dashboards. It's enough for a small team to track what matters, but it's not a BI tool.

Integrations

HubSpot wins here, full stop. Their marketplace has over 1,500 integrations — email, calendar, Slack, Zapier, you name it. We have an API, and we're building integrations, but we're not pretending we're anywhere close to that ecosystem yet. If you need to connect to 20 different tools today, HubSpot's your pick.

Other features

HubSpot includes email marketing, landing pages, forms, chatbots, ticketing, and a CMS — all in the same platform. Vigdis focuses on CRM: contacts, deals, tasks, order tracking, inbox, notifications with @mentions, and duplicate detection. We do fewer things, but we do them without requiring a certification course.

Where HubSpot wins

• Ecosystem. 1,500+ integrations. Massive partner network. If you need your CRM to talk to everything, HubSpot's hard to beat.
• Marketing tools. Email marketing, landing pages, forms, and automation built right in. If you need marketing and sales in one place, HubSpot is genuinely excellent at this.
• Maturity. HubSpot's been around since 2006. The product is polished, well-documented, and battle-tested at scale.
• Free tier. Their free CRM is legitimately useful for tiny teams.
• Reporting. Deep analytics and attribution that grows with you.

Where Vigdis wins

• Simplicity. No five-hub architecture to figure out. No "which tier unlocks this feature?" guessing game. It's a CRM. It does CRM things.
• Speed. Vigdis is fast. Keyboard shortcuts everywhere. No loading spinners while the platform figures out which of its 47 modules you want.
• Transparent pricing. One product, per-seat pricing, no contact limits, no onboarding fees. You won't need a spreadsheet to figure out what you'll pay.
• No upsell pressure. HubSpot's free tier is a funnel into their paid plans. That's the business model — and it works. We'd rather just charge a fair price from the start.
• Privacy. We're a small, independent company. We're not harvesting your data to train ad models or build a marketing database.

The bottom line

Pick HubSpot if you need an all-in-one marketing and sales platform, you rely on dozens of integrations, or you're scaling a sales team that needs forecasting, sequences, and attribution reporting.

Pick Vigdis if you're a small team that wants a fast, simple CRM without the complexity tax. You want to manage contacts, track deals, and stay organized — without paying for (or wading through) features you'll never use.

HubSpot is a great product. It's also a product that grows more expensive and more complex as your needs grow. Most mid-market teams end up spending $12,000–$50,000/year across subscriptions, seats, contact tiers, and onboarding fees. That's money a small team could spend on, you know, the actual business.

We're building the opposite: a CRM that stays simple, stays affordable, and doesn't punish you for growing.