The quick version
HubSpot is a huge marketing, sales, and service platform. It has a mature free CRM, a giant integration ecosystem, and a lot of power if you are willing to live inside the HubSpot way of doing things.
Vigdis is different on purpose. It is an efficient CRM for teams that want clean records, deals, tasks, forms, integrations, and dashboards without turning customer work into a software administration job.
Pick HubSpot if you need the full marketing suite, mature automation, and a marketplace that connects to nearly everything. Pick Vigdis if you want the CRM part to be fast, clear, and affordable.
Pricing
HubSpot pricing changes often, and the real cost depends on hubs, seats, contact tiers, add-ons, and which features you need. The free CRM is useful. The paid suite can get expensive quickly once you need professional sales, marketing, automation, or reporting features.
Vigdis is simpler. The core CRM is free during early access, with straightforward per-seat pricing planned. Advanced modules like AI assistance and calling are available by request while we shape packaging.
Features
Contacts and companies
Both products handle contacts, companies, custom fields, and activity history. HubSpot's data model is deeper and more mature. Vigdis focuses on keeping the working view fast: records, related data, comments, tasks, and activity where you need them.
Deals and pipeline
HubSpot has strong sales pipeline tools, forecasting, sales playbooks, and a broader sales suite. Vigdis gives you kanban and list views, saved filters, stage movement, follow-up tasks, order tracking, quotes, and pipeline stats without the heavy suite around it.
Forms and capture
HubSpot has a mature marketing form and landing page stack. Vigdis has forms, ingest endpoints, and API keys for capturing data directly into CRM records. Less marketing-suite machinery, fewer moving parts.
Reporting
HubSpot wins on enterprise-grade reporting and attribution. Vigdis gives you practical dashboards for the data your team actually works with: pipeline, records, orders, activity, and custom fields.
Integrations
HubSpot's marketplace is the clear winner for native integrations. Vigdis gives you API keys, ingest endpoints, and Zapier-ready integration events. That covers a lot of real-world plumbing, but it is not a 1,500-app marketplace.
Automation and advanced modules
HubSpot has mature workflow automation. Vigdis workflows are coming soon and are being designed around practical CRM triggers, not enterprise process design. AI assistance and calling are available by request, not part of the default free product.
Where HubSpot wins
- Ecosystem. Huge marketplace, partner network, and third-party support.
- Marketing suite. Email marketing, landing pages, campaign tools, and automation are core strengths.
- Maturity. HubSpot has been polished for years and works at serious scale.
- Advanced reporting. Attribution and revenue reporting go much deeper than Vigdis.
- All-in-one scope. If you want one suite for marketing, sales, service, and content, HubSpot is built for that.
Where Vigdis wins
- Less admin overhead. You can use the CRM without learning a full suite's vocabulary first.
- Speed. Records, lists, filters, keyboard workflows, and dashboards are designed for people who live in the product all day.
- Clear core product. Relationships, deals, tasks, forms, inbox, integrations, quotes, orders, and dashboards are the center of gravity.
- Pricing clarity. Core CRM pricing is meant to be understandable without a spreadsheet.
- Focus. Vigdis is not trying to be your CMS, ad platform, and customer service suite. It is trying to be the CRM you actually use.
The bottom line
Pick HubSpot if you need marketing automation, a huge integration marketplace, mature attribution, and a platform that can grow into a full go-to-market suite.
Pick Vigdis if you want an efficient CRM that helps your team move through customer work without carrying the weight of a giant suite.
HubSpot is a great product. It is also a lot of product. Vigdis is for teams that want the useful CRM work without the complexity tax.